Almost every Internet user is now under the threat of cybersecurity attacks. Cybersecurity criminals are becoming intelligent and getting better at what they do. They have become so powerful that they pull of complex tasks like replicating apps of global brands like a stroll in the park.
Their scary expertise has pushed even global tech giants like Apple, Google Microsoft, etc. to taken upon themselves the task of securing the Internet.
Thus, you can establish secure connections to your website using SSL (Secure Sockets Layer). SSL certificate enables green padlock icon and HyperText Transfer Protocol Secure (HTTPS) in next to site URL (e.g. https://www.example.com) in browser address bar.
These security indicators prove the website’s identity to browsers. Green Padlock icon and green address bar are known as a symbol of trust. You can check certificate details by clicking on the “padlock icon”. So, an online visitor can send information to your website or get through the site over a secure connection.
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A Quick Brief about SSL Certificates
An SSL certificate contains two keys – a public key and a private key. These cryptographic keys used to encrypt and decrypt a data sent or received between client-server respectively. SSL certificate details ‘subject’ which contains information like name of the certificate owner, the domain name, location and so on.
Obtaining an SSL certificate is not an easy task. In fact, the difficulty in getting is what makes it a source of trust for customers.
To encrypt a website with an SSL certificate, the website owner must approach a Certificate Authority. A Certificate Authority is a trusted third-party entity that issues signed SSL certificates. If you want to pay less for same SSL certificate, then it is worth to visit CA authorised Reseller such as CheapSSLShop.com, where you can get Comodo SSL Certificate from just $7 for one year.
Various Types of SSL Certificates
The Certificate Authority verifies an identity of the organisation and ownership of domain name, who is applying for the SSL certificate. Mainly there are three types of SSL certificates that provide varying levels of security or encryption such as Domain Validation (DV), Organization Validation (OV) or Extended Validation (EV) as described below:
Domain Validated Certificates: As the name suggests, This type of certificate authenticates the domain ownership only and instantly issued using automated domain validation method. DV SSL is a most suited for small-scale websites, blogs and single page websites.
Organization Validated Certificates: Organization Validated Certificates are used by businesses who want to provide their identity of organisation name identity. OV certificate contains information like name of the business entity and address details which most business-centric users would be interested in knowing.
Extended Validation certificates: EV SSL certificate will be issued within a week by following strict validation method of domain ownership as well as the existence of an organisation. After EV SSL installation on a server, the green address bar and Organisation name will visible in browser address bar.
You can get SSL certificate depending on your business requirement. You can choose SSL certificate based on domains you want to secure.
Single Domain Certificates: If you want to secure single domain at low-cost then obtain Domain Validation SSL Certificate. You can establish a secure connection between a web browser and a web server using 256-bit encryption.
Wildcard SSL Certificate: If you want to secure main domain and many of its subdomains, then obtain Wildcard SSL certificate. You need to specify an asterisk (*) character in common name to protect it’s an unlimited number of first level subdomains.
Multi-Domain SSL Certificate (MDC): If you want to secure multiple domains, then Multi-Domain (SAN) SSL perfectly suited. Single SAN SSL certificate comes with default up to 2 domains protection. You need to buy additional SAN license to secure other domains.
Unified Communications Certificate (UCC): Multi-Domain (UCC) SSL certificate allows users to secure up to 99 Subject Alternative Names (SANs) in a single SSL certificate. UCC SSL designed for Microsoft exchange and office communications server protection.
Assured Benefits of Securing Website with SSL certificate – HTTP vs HTTPS
All over the web, Online Business owners, who have set up an SSL certificate on their website are experiencing the benefits of having an SSL certificate. Some of the benefits that an SSL certificate can bring to business include:
SSL certificate imparts your website with encryption level security. Encryption ensures that no information shared between your site and the user’s browser will not intercept, stolen or even eavesdropped by any other third party.
Boosts User Trust:
The Internet has a habit of picking up any new information with a rage. The green address bar that HTTPS recognised as a favourite sign of cybersecurity. It helps boost customer trust in a website. The fact that only genuine owners of a site can purchase an SSL certificate in the domain name also makes it more credible as a practical security measure.
Gives SEO advantage:
Google has hinted many times that it is in the works to include SSL certificate as a critical SEO ranking signal. In fact, users of Google Chrome are already seeing websites being flagged off as ‘Secure’ or ‘Not Secure’. This secure label itself is a deterrent for users who are cautious about their online security. Having an SSL certificate can help overcome that trouble of being tagged as ‘Not secure’ website.
Boosts eCommerce conversion:
eCommerce store owners face two critical challenges. One, too much of product returns. Two, cart abandonment. Be informed that payment security concerns are one of the reasons why customers abandon shopping carts recklessly. Asking too much of private information or not disclosing adequate security measures on the checkout pages might force customers to skip completing the order. The solution? An SSL certificate. You can even incorporate trust signals into the checkout pages which will show customers that your online store is the real deal.
All kinds of websites today need an SSL certificate. Having an SSL certificate brings a trove of benefits some of which we have described above. As a website owner, you do not want to miss out on these benefits.
Don’t think of SSL certificate is expensive, but rather an investment that will bring back several benefits.
You can secure your website with an instantly issued SSL certificate and get all benefits of it.