If you want to succeed in the world of blogging, you need to make sure that you are treating it as the business that it is at all times. As long as you are looking t it in this way, you will be much more likely to be able to lead it to success, and that is definitely what we are going for here.
As it happens, there are many things you need to think about in this regard, and one of the major ones is marketing. The more aware you are of how to market your business, and the more that you do so, the more likely it is that your blog will succeed.
With that in mind, let’s take a look at some of the clever ways that you can hope to market your blogging business, and get word out there fast.
Most bloggers will focus primarily on the digital marketing side of things, for obvious reasons, and not look much further than that. But while the digital marketing is clearly very important, you do also need to make sure that you are focusing on other, more traditional means of marketing your blogging business – and as it happens, there are plenty of those.
Something which is likely to always work pretty well is merchandising, which is simply the act of putting your brand on everyday objects which people tend to use. You’d be surprised at how much of an effect this really can have, and how easy it is to do. Make sure that you are merchandising with objects which make sense for the topic of your blog; a tech blog might use branded USBs, for instance, as the perfect merchandising tool.
You’ll need to ask yourself: how are branded USBs made? And then make sure that you can make that work for your business.
One of the most valuable ways to get word of your blog out there is to write some guest posts for other blogs. You need to make sure however that the choice of blogs you write for makes sense.
They should ideally be similar, in the same kind of marketplace, but not strictly in competition with your own. Write up a list of the kinds of blogs that fit into that niche, and send around some emails offering guest posts.
Most will be delighted for that, and you will be able to place a link for your blog in the strapline of the post. Before you know it, you’ll have many more readers than you had thought possible.
If your blog is attached to your main website, and is essentially a vehicle for that website to gain links, you can make this work the other way around just as easily too.
In fact, doing so might prove to be an especially powerful way of making your blog more popular. By focusing on improving the SEO of the website, you are automatically drawing more traffic to the blog as well, thereby improving that aspect of your business.