Best WordPress Permalink Structure for SEO for Different Niche

Permalink Structure of a Website has become an important part of the off-page SEO of a website. Permalink is actually the permanent URL of your posts and pages which allow you to access that particular post or page directly. Google considers Permalink Structure of all the website before assessing it for its search engine results.

If you are using WordPress then you must have noticed a setting named “Permalinks” in your Dashboard. While the default Permalink Structure of WordPress is just your website’s URL and post ID number like, ““, it isn’t a friendly Permalink Structure for SEO. Hence, in this guide, I will mention few suggestions for the Best WordPress Permalink Structure for SEO for different Niche which you can use through WordPress Custom Permalinks setting.

How to Change Permalink Structure in WordPress

Before mentioning Permalink Structure suggestions, please follow the steps to modify/change your WordPress Permalink Structure:

  • Go to your WordPress Dashboard. Navigate to “Settings” and then “Permalinks”

change permalink structure wordpress

  • It will open the page where you can change your Permalink Structure. By default, it will be set as “Plain”.

default permalink structure wordpress

  • To change your Permalink Structure, you can either select from the available Permalink Structures or you can also create a Custom Structure.

Suggestions for The Best WordPress Permalink Structure for SEO

Best Permalink Structure for Tech Blogs

For Tech Blogs or Tech News Portal, we would suggest the following Permalink Structure (s)


Custom Structure Variables: /%category%/%postname%/

This permalink will be perfect for a Tech or Gadget blog since it allows you to categorize your articles better. For example, all your news related to mobile will have a Permalink which will make your tech blog look like a professional Technology Portal.


Best Permalink Structure for Sports Blog

For all different kinds of Sports Blog, here are our suggestions for Permalink Structure

  • – For Multi-Sports News Site

Custom Structure Variables: /%category%/%year%/%monthnum%/%postname%/

  • – For Multi Sports Opinion Blog

Custom Structure Variables: /%category%/%postname%/%post_id%/

  • – For Single Sports Blog

Custom Structure Variables: /%year%/%monthnum%/%postname%/

  • – For a Sports Blog Isn’t Updated Frequently

Custom Structure Variables: /%postname%/

This structure can be a well-optimized permalink structure for sports blog as you generally don’t need to republish sports news or events later on, hence, date (Yeah and Month No) can be used for the news website which is updated regularly. If you’re planning to write feature articles, then don’t include date permalink in your structure.


Best Permalink Structure for All General Blogs (Single Niche)


Custom Structure Variables: /%postname%/

For all the single niche general blogs, the best permalink structure would be the URL and your Post Name.

CultBlogger also uses this Permalink Structure


Best Permalink Structure for All News Sites


Custom Structure Variables: /%category%/%postname%/%post_id%

If you are planning to submit your website in Google News, then adding “post_id” would be beneficial as it’ll make your URLs unique. You can still strip-off post-id if you don’t need it.


Best Permalink Structure for Multi Niche Blogs


Custom Structure Variables: /%category%/%postname%/

For any normal Multi-Niche Blog, you can use this Permalink Structure as it is highly friendly with Search Engines.


We would advise changing the permalink structure only once for your blog. Hence, select the right permalink structure according to your blog niche. Changing permalink structure should be one of the first things to do after Creating your WordPress Blog. You can select permalink structure according to your own preference or select the Best WordPress Permalink Structure for SEO from the suggestions mentioned above.

If you have any queries regarding this then kindly post in the comments section below. If you find this article useful then please share it with others.

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About the author

Shrivant Saxena

Editor of this blog, Civil Engineer by Profession, Musician by birth, Photographer by passion and Tech, Gaming and Sports Blogger since 2006. You can connect with me anytime through the social channels below.


Leave a comment
  • Hi Shrivant,
    this is my first ever visit to your blog and came to know about it from the last share you made at HBB’s fb group!
    Your blog has an awesome design.
    The blog post was pretty informative!
    I got some great ideas for permalink structure after reading this.
    Have a nice day ahead!
    Your friend,
    P.S. I have updated the new look of my blog, TutorialsFist[dot]com. Please check it and share me a short feedback 🙂
    I’ll be waiting.

    • Hey Ahmad,

      Thanks for visiting my Blog. I’m glad that you found the blog post useful. I just had a visit to your Blog and I must say that your blog has got a pretty decent design. I really liked the featured images you have created for your blog posts. Your blog is really informative. All the best! 🙂

  • Hey Shrivant,

    I use %post% and I think it’s okay when it comes to SEO Because it consist my post name. I use SEO Yoast and I think they are also comfortable with %post% structure.

    Thanks for sharing Shrivant.

    Yogesh Shinde

  • Thanks for the info.
    Can I point out a typo in your article?

    Under several of the recommendations you forgot the closing ‘%’ for category:

    For instance, you have:

    It should read:

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